Team

Executive Director

Dasjon Jordan

Dasjon Jordan is an organizer, designer, and planner from New Orleans. He has worked with public agencies, cities, community-based organizations and the private sector on place-based economic development strategies in the U.S., South Africa and Mexico. Dasjon specializes in commercial district  revitalization focusing on small business financial and marketing ecosystems, restorative design strategies, and neighborhood cultural planning.

Prior to returning to BCC, Dasjon was the Strategy and Development Officer for the Ujamaa Economic Development Corporation. Also, Dasjon was a Massachusetts Institute of Technology (MIT) CoLab (Community Innovators Lab) post-graduate fellow. His work focused on growing the Department of Urban Studies and Planning at MIT, student engagement in racial and economic justice in practice and pedagogy through CoLab. Dasjon returns to lead BCC, after working as the Commercial Revitalization Coordinator at Broad Community Connections in 2016. He holds a master’s of city planning from MIT and a bachelor’s of architecture from Louisiana State University.

Dasjon believes in people and trusting relationships to forge civic power and make things happen. BCC’s future with Dasjon is rooted in relationships and driven by bold imagination.

Operations Director

Sonali Fernando

Sonali brings a wealth of diverse experience as a former brand director, restaurant owner-operator, and cultural curator, allowing her to craft unforgettable projects and brand identities that truly resonate. With a deep expertise in co-creating and activating organizational values, Sonali believes that these values are woven into every aspect of a business—whether it's through internal processes, communication methods, workflow design, or the external touchpoints like events, services, and marketing. Holding a BS in Music Business from Loyola University New Orleans, she approaches every project with creativity, strategy, and a clear vision.

Sonali joined BCC after serving as the inaugural Brand Director for Ace Hotel’s New Orleans location, where she shaped the hotel’s local identity, programming and community engagement from the ground up. Prior to that, she owned and operated a whiskey-centric gastro pub in New Orleans' vibrant Marigny neighborhood. Both roles gave Sonali invaluable experience in managing large, diverse teams of stakeholders while deepening her understanding of local economies and their direct impact on neighborhoods, residents, and culture-at-large.

At her core, Sonali believes in the transformative power of collaboration, paired with a disciplined approach to process. She’s driven by a radical imagination that looks beyond the present to shape a future that’s creative, intentional, and community-focused.

Project Manager

Chris Daemmrich

Chris Daemmrich is a designer and organizer raised in Austin, Texas, on Tonkawa land.  He has worked in architectural, development, advocacy and political organizations in New Orleans, across Louisiana, and throughout the US. Chris studied architecture and political science on Chitimacha, Choctaw and Houma land at Tulane University, graduating in 2017 with a master's degree in architecture and a bachelor's degree in political science.

Chris is a National Organization of Minority Architects (NOMA) Project Pipeline mentor, serves on the boards of NOMA Louisiana and of the Association for Community Design, co-coordinates Architecture Lobby's Racial Justice Working Group, and co-facilitates the design education activist collective Emergent Grounds for Design Education. In his teaching at Tulane and through his company, the Collaborative Design Workshop, Chris prepares students and professionals to challenge unjust systems. A resident of New Orleans since 2012, Chris has lived in the Broad Street neighborhoods since 2018.

Chris is inspired in his work by his grandmother, Ellen Loeb, a public schoolteacher in Montgomery, Alabama, and by her father, Isidore Green, owner of a retail clothing store in downtown Bessemer, Alabama in the early 20th century."

Our Board

Broad Community Connections’ board deliberately brings together the diverse set of interests and stakeholders on Broad Street and in the surrounding communities, including the businesses and property owners, residents, organizations, and institutions.

Our Partners

Other Partners

  • Kresge Foundation
  • W.K. Kellogg Foundation
  • Greater New Orleans Foundation
  • New Orleans Redevelopment Authority
  • Louisiana Main Street  
  • JP Morgan Chase Foundation
  • Foundation for Louisiana
  • Newman’s Own Foundation
  • Emeril Lagasse Foundation