The Iconic Signage Project

Broad Community Connections partnered with the Arts Council of New Orleans to create iconic signs for Broad Street businesses.

Broad Community Connections partnered with the Arts Council of New Orleans to create iconic signs for Broad Street businesses.

The Iconic Signage Project, a collaboration between the Arts Council of New Orleans and Broad Community Connections, created four new neon signs for businesses on Broad Street. Supported by a $25,000 grant from the National Endowment for the Arts (NEA), the project revitalizes New Orleans' Broad Street Main Street corridor by celebrating some of the many businesses that make Broad Street a vibrant commercial district. The Iconic Signage Project is an arts-based economic development project that employed local artists to promote small businesses, tell their story, and create a glowing visual identity for Broad Street.

One of Broad Street's defining features is the eclectic nature of its architecture. Broad Street buildings range in style and age, from 19th century warehouses and brickyards, to early 20th century commercial storefronts and double shotgun residences, to larger contemporary commercial structures. The Iconic Signage Project creates a cohesive element among the buildings on Broad Street without imposing an artificial sense of unity on the corridor. Using neon lighting, the signs evoke some of the jazz-age and automobile-era heyday Broad Street enjoyed in the first half of the 20th century, and also visually depict the nature of the goods or services that each business provides.

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